![]() ![]() They audience knew they would hear about Apple Computer, the Wright Brothers, and Martin Luther King Jr. It is important to note that in addition to hooking his audience, Simon’s introduction established the 3-part architecture of his speech. All I did was codify it, and it’s probably the world’s simplest idea. And it’s the complete opposite to everyone else. ![]() ![]() As it turns out, all the great and inspiring leaders and organizations in the world - whether it’s Apple or Martin Luther King or the Wright brothers - they all think, act and communicate the exact same way. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. Simon also hooked his audience by teasing them with the delights of secret knowledge:Ībout three and a half years ago I made a discovery. And, moreover, the answer to these questions was his central idea. Importantly, he made sure that all of these questions had the exact same answer. How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? … Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? … Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded … and they didn’t achieve powered man flight, and the Wright brothers beat them to it?Īs I discussed in a previous post ( 3 Best Ways To Start Your Speech), Simon opened with not one, but an entire series of thought-provoking questions. The first is that he started with a series of compelling questions that left the audience hungry for an answer: Simon hooked his audience immediately in two ways. Simon’s idea worth spreading is: ‘To encourage leaders to start with why (then share how and finally reveal what), so that they can inspire others.” In this post, I deconstruct the factors that make his TED Talk so powerful and viral. Business guru Simon Sinek became a TED super-star by combining a simple yet compelling message – “start with why” – with an artful narrative. ![]()
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